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Overview

CPA Platfrom is a service that enables sales of SMS content using U Mobile as a connection and billing platform.


Products
Products found under CPA Platform are:
1. Premium SMS
2. Bulk SMS
3. Premium MMS

Product

Overview

Premium SMS offers content providers the opportunity to send mobile content to U Mobile subscribers via SMS. This versatile service can be used by Content providers as a means of generating revenue in a number of ways including charging for downloads of ringtones, pictures, logos and other services delivered over the U Mobile network.

Rates & Charges

1. Short Code Charges

CPA Platform requires Content Provider to acquire a short code. The charges to setup a short code are:

  • One time set up fee of RM2,000. (excluding GST)
  • Monthly Rental RM500 per short code. (excluding GST)

2. SMS Fee

Fixed at RM0.15 per Mobile Originator Message. U Mobile retains all Mobile Originator Message charges to customers.

3. Content Fee

Content Fee can range from RM0.30 to RM10.00.

The premium Mobile Terminator Message is shared between Content Provider and U Mobile with the following apportionment:

  • 60% received by Content Provider, and
  • 40% to U Mobile.

Example:

If content provider charges RM1.00 for a mono ringtones,

  • Customer pays RM1.15 (Mobile Originator Message of RM0.15 + Mobile Terminator Message of RM1.00)
  • U Mobile gets RM0.55 (RM0.15 from the Mobile Originator Message + 40% of Mobile Terminator Message)
  • Content Provider or aggregator gets RM0.60 (60% of the Mobile Terminator Message)

Each month, CPA is entitled to send (to CPA’s client) an equivalent number of Mobile Terminator (MT) message(s) for every Mobile Originator (MO) message(s) received from CPA’s client (with no premium value attached) at no cost.

4. Supporting Document

Supporting Documents for Private Ltd Company or Public Ltd Company

  • Copy of IC of Authorized Signatory
  • Form 9
  • Form 13
  • Form 24
  • Latest 3 months bank statement
  • Memorandum and Articles of Association (M.A.A)
  • Copy of Valid ASP License
  • Official letter of shortcode confirmation assignment from Other Local Operators (OLO)

Overview

Bulk SMS offers content providers to send mobile content to U Mobile mobile subscribers via SMS. This versatile service can be used by Content providers for sending massive messages.

Rates & Charges

1. Short Code Charges

CPA Platform requires Content Provider to acquire a short code. The charges for short code are:

  • One time set up fee of RM2,000. (excluding GST)
  • Monthly Rental RM500 per short code. (excluding GST)

2. SMS Fee

Flat rate Bulk SMS charge of RM0.06.

3. Supporting Document

Supporting Documents for Private Ltd Company or Public Ltd Company

  • Copy of IC of Authorized Signatory
  • Form 9
  • Form 13
  • Form 24
  • Latest 3 months bank statement
  • Memorandum and Articles of Association (M.A.A)
  • Copy of Valid ASP License
  • Official letter of shortcode confirmation assignment from Other Local Operators (OLO)

Please contact us for further details.

Short Code Availability

31000-39999,61000-69999

FAQ

1. What is Content Provider Access (CPA) Platform?

CPA is a platform that allows a content provider or aggregator to sell content using U Mobile as a connection and billing platform.

Content provider or aggregators will have to manage their own content, advertising and promotions (marketing), service delivery and customer service.

U Mobile will not host the content for the content provider or aggregator.

2. What are products found under CPA Platform?

Products found under CPA Platform are:

1. Premium SMS
2. Bulk SMS
3. Premium SMS

3. What are the main benefits for a content provider or aggregator going into the CPA Platform?

CPA Premium SMS is a service whereby U Mobile provides the content provider or aggregator a SMSC and / or WAP gateway connection which is billed on premium value to the end customer that utilizes the service. It offers content providers to send mobile content to U Mobile mobile subscribers via SMS with chargeable premium price.

4. Is the CPA Premium SMS service similar to Bulk SMS service?

The main benefit for a content provider or aggregator in going with the CPA Platform is that it is an easy way for the content provider or aggregator to sell and market their own content.

On the other hand, Bulk SMS is a service whereby U Mobile provides a SMS Centre (SMSC) connection to enable our client to transmit mass delivery of SMS text message to their own customer base. The client is billed with Bulk SMS rates when utilizes the service. This is useful for services like:

a) SMS notification
b) SMS advertising
c) Vehicle tracking

5. By connecting to U Mobile via CPA Platform, will this service be available to other local operators ?

No, by connecting to U Mobile, the service will only work for U Mobile User

6. How does a content provider or aggregator provide their services to the other local operators customer base such as DIGI and Celcom?

The content provider or aggregator will need to create a connection and billing relationship with the other local operators respectively in order to link to the other local operator's customer base.

7. Why can't a content provider or aggregator offer their services to other local operators by linking up to U Mobile?

A content provider or aggregator will need to have a connection and billing relationship with other local operators because:

a) U Mobile cannot have a short code configured in the other local operators SMSC.
b) U Mobile is not able to bill the other local operator's customer base.

8. What is required by a content provider or aggregator to run this service?

In order to run this service, the content provider or aggregator will need to own a short code.

9. What type of content can a content provider or aggregator sell via CPA Premium SMS?

At the moment, a content provider or aggregator can provide SMS type services such as text based services and mono ringtones.

10. What is the procedure for an existing content provider or aggregator to request for change of company name in their billing description and settlement report?

Content provider or aggregator is to submit an official letter to U Mobile in their existing company letterhead to request for company renaming. Also submit copy of Form 13, as prove for change of existing company to new company name. Upon approval, do note that the back end billing configuration will not affect on content provider or aggregator's services offering.

11. What does it mean by the transfer of short code policy?

Content provider or aggregator is to send out one sms notification to inform their existing subscribers on the termination of services for old short code and it will be made available at a new short code. Customer must re-register for content provider service by sending REG or ON to this new short code. In the meantime, content provider or aggregator is to cease from sending premium sms services to customers unless they re-register.

1. What are the platforms that a content provider or aggregator connect to by using the CPA service?

Currently, U Mobile only allows a content provider to connect to the: SMSC for SMS type services. This is done via an intermediary gateway called "CPA".

2. What is the protocol used for CPA Platform?

The CPA platform uses XML with Soap over HTTP.

3. What is the mode of connection to CPA Platform?

A content provider or aggregator can connect to U Mobile via IP address.

4. How many of testing stages are there?

There are 5 testing stages in total, which depending on the type of services (CBS, TBS, CBS + TBS, IOD and Bulk).

The 5 levels will be explained in detail in the API document.

Note: CBS (Content Based Subscription), TBS (Time Based Subscription), CBS + TBS (Content Based Subscription + Time Based Subscription), IOD (Info on Demand)

1. What is the cost of acquiring a short code?

CPA will require the content provider or aggregator to acquire a short code. The cost to obtain a short code are:

a) One time set up fee of RM2000. (excluding GST)
b) Monthly Rental RM500 per short code. (excluding GST)

2. What are the basic commercial terms?

The end customer will send a keyword to the content provider or aggregators short code in order to purchase a service. This request is called the (Message Originator (MO). U Mobile will retain the 15 cents.

The content provider or aggregator will then reply to that message. This is called Mobile Terminator (MT) Message. There will be a share on the MT. U Mobile will take 40% and the CP will get 60%.

As an example, if the content provider or aggregators charges RM1.00 for a mono ring tone, the:

  • Customer pays RM1.15 (Mobile Originator Message of RM0.15 + Mobile Terminator Message of RM1.00)
  • U Mobile gets RM0.55 (RM0.15 from the Mobile Originator Message + 40% of Mobile Terminator Message)
  • Content Provider or aggregator gets RM0.60 (60% of the Mobile Terminator Message)

3. What pricing can a content provider or aggregator use to run their services?

The pricing for premium services will have to be between RM0.10 to RM10.00.

4. How does a content provider or aggregator get started?

The content provider or aggregator will need to submit an online application form. Then, content provider or aggregator need to submit to U Mobile the hardcopy of SAF Form, all the required supporting documents as per "SAF Form" and payment in check for Setup Fee in the amount of RM2,000 per short code for application approval.

Once U Mobile received the online application and all the required supporting documents, we will proceed to process the application within a month. Upon application approval, content provider or aggregator will receive an email notification which contains their username and password.

With this username and password, content provider or aggregator will be able to access the restricted information at CPA portal, e.g. to apply for short code and keywords.

5. What is maximum duration of service content provider or aggregator is allowed to have with CPA?

There is no maximum duration for a service. This is subjected to the content provider or aggregator interest in continuing with CPA Platform.

6. How does a content provider or aggregator terminate short code(s) or account with U Mobile?

A content provider or aggregator will need to submit to U Mobile an official letter in their existing company letterhead to request for short code(s) or account termination & indicate brief justification. It is compulsory for content provider or aggregator to ensure that U Mobile has acknowledged the receipt of this termination letter. U Mobile will then quarantine the terminated short code for 1 month in "recycle bin" before release it back to common pool for new content provider or aggregator application request. However, existing content provider or aggregator will still be billed for the following month short code(s) fee from the point of termination due to this 1 month quarantine period policy.

1. What is a short code?

A short code is a unique 5 digit code assigned to a content provider or aggregator to deliver their service. For example, 36000.

End customers will send their keywords to a short code in order to use content provider or aggregator's service.

A short code can have many services such as contest, quiz, downloads and so forth by using different keyword.

2. What is a keyword?

A keyword is the command sent in by the end user, recognizable by the content provider or aggregator in providing the correct service.

3. What is a common short code?

A common short code works the following way. Each Telco has a range of short codes in which they can assign to a content provider or aggregator. The range are:

U Mobile 38000 to 38999
Maxis - 32000 to 32999, 37000 to 37999
Celcom - 39000 to 39999
Digi - 36000 to 36999

Once allocated a short code by a particular Telco, the content provider or aggregator will be able to use that same short code with the other local operators provided that a connection and billing relationship is established with the local operators.

Contact Us

Email Us
support@cpa-umobile.com